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His mission is simple: “To carry forward my passion of the game, competitive spirit, and will to win by coaching, mentoring, and leading a team of players. My philosophy is to develop not only great athletes, but great human beings through the game of basketball, which provides values, fundamentals, and lessons that can be used in every aspect of life.

When Eduardo is not coaching or playing in his free time, he dedicates the majority of his free time to his family & friends. He enjoys traveling, remaining active, dining, and helping others. He was the Honorary Chairman for St. Jude’s in 2013, hosted more than 300 basketball camps & clinics around the world, founded The Najera League of Basketball in Mexico, now 30,000 boys & girls practicing the sport, launched Eduardo Najera Foundation for Latin Achievement, participated in the basketball without borders tournament in Rio de Janiero Brazil and Mexico in 2009, and hosted various fundraising events.