EDUARDO NÁJERA

CHANGING LIVES ONE GAME AT A TIME

Eduardo Nájera retired from the NBA in 2013 to become the first Mexican-born head coach in the NBA development league, General Manager, and minority owner of the Texas Legends front office job with the Dallas Mavericks.

Eduardo began his twelve year stint as a player in the NBA with the Dallas Mavericks in 2000 following four years of play at Oklahoma University. He was the first Mexican-born player to be drafted in NBA history. Throughout his long, well paying NBA career, he was a leader on and off the court and known as a dependable member of the team and valued member of the locker room. The work ethic that Eduardo exhibited as a player transcended into keeping him on the court in a new capacity as head coach. His knowledge of the NBA game served him well in his first year as with D-League Texas Legends and provides great promise for a long-term future in the NBA. He’s the kind of well-respected asset a franchise would like to keep around long term.

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“I have the utmost respect for Eddie,” Legends owner Donnie Nelson said. “The work ethic he exhibited as a player, and his knowledge of the NBA game will serve him well in his role as head coach of the Legends. Whether coaching a rookie or an NBA veteran, Coach Najera will have valuable insight for all of our players. I am equally excited to begin working with Eddie in a front-office capacity with the Mavericks as he learns the management side of the game. I am proud to be able to call Eddie an ownership partner with the Legends.”
Donnie Nelson
Young players do look up to stars, but they also look up to guys who lead by example. By all accounts Najera has always been very highly respected by all of his teammates for always working hard and unselfishly and being there for the team and not complaining about anything. It’s not flashy, but young players – the smart ones, at least – do recognize, respect, and look up to that kind of veteran player.
Den Butsu

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“…This is a lot of responsibility, I know, I understand, but I think that if I focus on just coaching, if I work really hard, I think that I’m going to represent my country the right way. They’re expecting my work ethic, all the the same things that I had as a player, they expect it to come in as a coach, and I’m going to do that.”